Book Reviews

Book Review: Marketing Your Book on a Budget

I’ll be honest. When the call came through the Facebook reviewers group of which Ms. Jones and I are both members, I read the title and thought, ‘I would LOVE to read this book. I might get something out of it.’ Of course, there was also the chance that this book rehashed all the other information I’ve read and studied over the past year or two since I’ve gotten really serious about my own career as an indie author. But, thankfully, it doesn’t!

Granted, the section on social media marketing didn’t offer a lot of new information for me (as I said, I learned about this book from Facebook). But just about every other section in this book provided valuable resources and new website names and contact links that I’d never heard of before. I haven’t actually tried any of it out yet, but I’m looking forward to taking advantage of some of the free advertising opportunities Ms. Jones lists here…and I even plan to write a few guest posts and try to submit them. Plus, I’m toying with the idea of trying to get a guest spot on a radio show…or maybe even starting one of my own. Did you know you could do that for free? I didn’t – at least not until I read this book.

One other thing I love about this book? Ms. Jones lists places to hand out your promotional postcards. I’ve just ordered some new ones for my books: BELIEVE IN ME and SHADOWS OF THINGS TO COME. The problem was, aside from one upcoming event this weekend, I didn’t know what I was going to do with them. This book includes some fabulous ideas for getting your promotional postcards (and, as a result, your book) in front of your ideal readers at exactly the right time.

Here’s a look at the postcards. I’m pretty proud of them, since I designed them myself.

The only reason I’m NOT giving this book five stars is because it is so short. I loved the fact that I could sit down and read all the way through it in about an hour. What I didn’t love is that some of the sections seemed to have less detailed information than others. For example, Ms. Jones tells you that you can start your own radio show, but she doesn’t tell you how to make the most of it (or even offer any hints). Also, she tells you CAN promote your book through speaking engagements, but she doesn’t indicate HOW you can get those speaking engagements in the first place. As a writer of primarily genre fiction, I find this to be one of my most challenging areas. I know it is a good promotional strategy, I’m just not sure of how to get the gigs.

Still, if you’re just starting out in self-publishing and self-promotion, you will definitely want to buy this book. And if you’re like me and have been trying to market yourself for a while now, you will still find a ton of useful resources and information. The book is well worth its bargain price. Get MARKETING YOUR BOOK ON A BUDGET right now and see for yourself!

Author Kathryn E. Jones

Ms. Jones has written some other great books too. Visit her Amazon author page to learn more about her.

1 thought on “Book Review: Marketing Your Book on a Budget”

  1. I agree with a lot of this review. Many hopeful authors have ambition but lack direction, mainly because they’ve never gone through the process of marketing or publishing and don’t even know where to start. You have to work within your budget and be realistic about your goals. Might just have to pick this book up myself and learn some new tricks.

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